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Ideo
Product Purification
At Home | Munich
Fabian Nehne, IDEO
I like things clean and pure. For me, life with less visual clutter is life with less stress. As a college student, I realized that I could peel off packaging labels for a more calming visual scene. Soon, I stripped down containers and bottles to their bare material. As I peeled off the labels from my shower gel and shaving cream, I felt immediate relief. Now, when I touch each bottle during my morning routine, everything is aesthetically pure – and so much more pleasing.

When I buy new bottled stuff, I look for the nicest combination of smell and shape, while making certain that any stickers will come off easily. Unfortunately, this isn't possible with every brand – it's as though their product is designed to keep the clutter.

While still a student, I mentioned my habit during a classroom conversation only to learn that my professor, a true aesthete and former student at the HfG Ulm, shared nearly the same habit, only more extreme. When a product's package is printed directly onto the container, he actually dips the item – even a toothpaste tube – into white paint. Hearing this, I was deeply impressed and felt affirmed. But no, I don’t have a bucket of white paint sitting in my bathroom yet.
Fabian Nehne Fabian Nehne is a senior designer at IDEO Europe, based in Munich. During his five years at IDEO, he has worked on projects such as the brand strategy for Numico PKU, the "Airflow" tennis racquet range for HEAD (which won an IDEA award in 2008), and the creation of a brand-based design language and several products for Yello (including the Yello Sparzähler, which won a reddot in 2008).
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