Ideoeyesopen.com is about casting a wide net to find inspirational experiences in the unlikeliest of places—the things we do and see everyday. It is the digital compadre to the IDEO Eyes Open series of experiential guidebooks, now available through Chronicle Books.
A garage | Palo Alto, CA
Topic: Beginnings
Have a good idea for that new hi-tech killer app? In Silicon Valley a garage is all you need to start up your company. Garages next to modest homes in Silicon Valley are home to the beginnings for some…
Airports | Everywhere
Topic: Beginnings
When Fred asked me to think about a place or experience that embodied some of the key elements involved in creating film titles, a few places sprung to mind. But none seemed quite as compelling as the…
Blue Bottle Coffee | San Francisco, CA
Topic: Beginnings
10:00 a.m., Saturday morning. Under a frosted-glass San Francisco sky, I stand in a queue that snakes down the middle of Linden Street in Hayes Valley. We’ve all got bed-head. Rumpled shirts. Slip-on…
El Centro de la Raza | Seattle, WA
Topic: Beginnings
The traditional greeting that is passed between warriors of the African Masai tribe is "Kasserian Ingera", which translates as: "And how are the children?" Even warriors with no children will give the…
Grand Opening | New York, New York
Topic: Beginnings
I loved it when we were researching EyesOpen New York, and I love it again. That’s because Grand Opening is always the same, but different. Grand Opening is a small business with a big storefront. The…
Next Month's Topic & Assignment:
